‘ This makes me happy! ‘
What does beauty mean to you? Stop and answer this question for yourself. Our intriguing questions help you to give shape to the abstract concept of beauty. And what’s nice: answering the questions is a special experience in itself.
Just filling out the questionnaire makes people happy. Because thinking about beauty makes you aware and makes you enjoy all the beautiful things around you more. That’s good for your mood. That gives the day a golden edge.
Beauty & happiness
But does beauty also make you happy? Sometimes, but not always. We have now asked this question to more than 12,000 people in eight countries, and guess what: the answer depends on what you mean by beauty. There are many forms of beauty, and what kind of beauty is important to you depends on who you are and how you feel.
Your view of beauty
Curious to find out what beauty means to you? Take a moment to stop and think about what really matters to you. Go to the questions and look for your own answers.
Project Beauty
To date, the survey has been conducted on a nationally representative basis in the United States, the United Kingdom (2x), Ireland, Germany, Austria, the Netherlands (3x), the Czech Republic and in Peru.
This has resulted in an enormously rich database of answers that can now be used to make statements about the perception of beauty in countries with a combined population of more than 500 million.
Read more about Project Beauty >>>
‘Seeking Beauty’ books
The results of the research per country are summarized in booklets in the series ‘Seeking Beauty’. The booklet ‘In search of beauty | NL’ shows how the Netherlands thinks about beauty.
View the intriguing multimedia booklet (or e-book) and discover how the Dutch think about beauty. ‘Looking for beauty | NL‘ contains a wealth of web links to the Beauty Cloud: an online collection of posters and music that show and hear what touches the Dutch.
Read more about the ‘Seeking Beauty’ gift books >>>
America on beauty
Wordcloud based on answers to the question
‘What is the most beautiful thing you experienced last year?‘
The most beautiful thing we can experience is the mysterious.
It is the source of all true art and science.
Albert Einstein
