Products and services
Project Beauty asks questions about the way we experience beauty, questions that make you happy. We create special multimedia gift booklets about the results, full of beautiful illustrations and web links to a wealth of online information about the experience of beauty.
But there is more: we also use our questions about beauty as an intervention tool to get employees to think about the organizational culture. Or for customers, to simply surprise them with intriguing beauty dilemmas and captivate them with unique information about the meaning of ‘beautiful’.
Project Beauty offers a range of unique opportunities for marketers, HR specialists, public service providers and media managers.
All Project Beauty’s promotional products and intervention services are in line with the UN’s 3rd Sustainable Development Goal: Good Health and Well-being.
Areas of expertise
Project Beauty offers many opportunities for marketers. These are in areas such as:
- strengthening or adapting the brand image,
- strengthening customer loyalty,
- intensifying retail traffic,
- increasing sales or gaining more insight into essential customer characteristics.
Both with gift versions of the (e-)books and with knowledge about the experience of beauty, we help marketers to achieve their goals in these areas even better.
HR specialists can design surprising and inspiring cultural interventions with Project Beauty. These are mainly in these three fields:
- motivating and connecting employees,
- getting a picture of what drives employees, and
- finding an beautiful story for an employee event.
All of Project Beauty’s contributions to the organization’s HRM policy start from the distinctive broad conception of the phenomenon of beauty that is central to the entire project. Starting from this, the focus is on well-being in organisations.
Project Beauty makes you happy by making you think. We do this with a series of special questions about a theme that has intrigued mankind for centuries: beauty. Nice inspiring questions that require a personal answer.
Project Beauty thus brings people into conversation. Not just like that, about the weather or something like that, but about what makes life worth living for them. Project Beauty asks questions that matter and that can play a connecting role in public space.
Media / publishing
For over 10 years we have been asking in-depth personal questions to thousands of people in many countries. Project Beauty therefore has a wealth of information and insights about the experience of beauty.
We have a lot of quantitative and qualitative data about both the Netherlands and the individual countries where Project Beauty has taken place that tell a wonderful story about the experience of beauty. Learn more about these numbers, datavisuals, images, and music.
Corporate version Seeking Beauty | USA book
‘Seeking Beauty‘ books are also available in corporate version, aimed at contributing to the well-being of employees or customers. Support Project Beauty by using gifts that bring well-being to employees or customers. A number of branding options are available.
Ask for a demo!
Project Beauty offers questions that provoke participants to think about what makes life worth living. We do this via an online questionnaire, but contrary to regular company surveys our results are not used to enhance management dashboards. The outcomes of an in-company version of Project Beauty are meant to be fed back directly to employees.
By presenting to them posters with creative data visualization based on their own answers we aim to trigger personal discussion between employees, thus strengthening informal communication in an organization.
This question was asked as part of Project Beauty to over 12.000 participants in eight countries.
Beauty resides in order.